Digital Marketing

I was the digital commerce analyst at eMarketer for seven years where I wrote reports on subjects like social commerce, beacon technology, and chatbots, participated in webinars and podcasts, and acted as expert source to the media. In 2018, I switched things up and started writing for the daily eMarketer Retail newsletter.


Many Brand Marketers Plan to Try Conversational Commerce
Amazon’s Grocery Sales Are Growing—Along with Manufacturers’ Worries


Where I’ve Been Quoted

Walmart Partners with Google to Enable Voice-Activated Shopping at Home

The Washington Post
Walmart and Google are plotting to change your shopping habits

Google and Walmart’s Big Bet Against Amazon Might Just Pay Off

The San Diego Union-Tribune
This Company is Helping Best Buy, Macy’s and PetSmart Compete with Amazon
In Test, Walmart Employees Moonlight as Delivery Drivers

Facebook to Test ‘Shopping’ Section
Amazon to Top Macy’s as Largest Apparel Retailer in the U.S.

Apple’s Failed Retail Revolution: Beacons Still Won’t Be Big on Black Friday
China Shops Alibaba for U.S. Goods From Toothbrushes to Nuts
Gamestop to J.C. Penney Shut Facebook Stores

Social Platform Buy Buttons Fail to Catch On
How Madewell Became J.Crew’s Golden Goose

Facebook Helps Small Businesses With Ads

Star Tribune
Supermarkets Add Digital Coupons, but Response Has Been Tepid

The New York Times
After Carriers Falter, Questions for Web Shopping
Hey, How Did You Find That Place?
Small Retailers Open Up Storefronts on Facebook Pages

Reddit Reaches for Profits Through a Geek-Culture Bazaar

The Wall Street Journal
Clorox Using Facebook to Woo Customers

Daily Finance
‘Like’ This Blouse? New Clothes Hangers Display Facebook Likes

Portland Business Journal
The Clymb Reaches New Heights